30th July 2024

You Gov: Here’s what Britons are saying about AI's role in finance

A recent YouGov survey of 2,097 British adults delved into their awareness, trust, and expectations regarding role of AI in finance. The findings offer a nuanced view of public opinion on this technology.

The term AI is widely recognized, with 91% of respondents indicating they understand it. However, awareness of AI in finance services is less widespread, with only 37% of adults knowing the extent of its usage in the sector. When it comes to trust, a significant 64% of British adults prefer a human touch over AI for managing their money, while just 11% are more likely to trust AI.

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